Bing will show results in the form of direct responses
Microsoft took another step in enhancing the competitiveness of its search engine Bing – the software giant is teaming up with service Wolfram Alpha, which issues a search query is not a page of links, and direct response. So-called “computational mechanism of knowledge” ( “computational knowledge engine”) – is the development of physics Volfrema Stephen (Stephen Wolfram). The transaction will lead to optimizing the results of Bing in categories such as nutrition, health and mathematics. Initially, cooperation will focus on the North American market. Bing since it launched in May this year, increasing gradually regains his share. According to Experian Hitwise, in the U.S. service owned 9,57% of the market search services – by 0,6% more than in September (8.96%). However, in the dominant position Google competitor’s success is hardly affected: the company holds 70.6%.
To give a direct answer, Wolfram Alpha “on the fly” searches on the open and licensed databases. Users can get information about simple facts, such as the height of Mount Everest, or convert one value to another. It is also possible to collect different portions of data into a single result, for example, the country’s GDP. The information base is compiled and managed by employees who monitor so that it contains records could be correctly interpreted by the system and displayed on a screen. As stated Wolfram Alpha, a partnership with Microsoft will allow the latter to take “tens of thousands of algorithms and trillions of pieces of data, introduced in the search results Bing. Redmond Corporation notes that will be very popular to use information about nutrition and fitness, as 90 million Americans each year, in selecting a diet.
Collaboration was made possible after the October decision Wolfram Alpha open access to its API (Application Programming Interface – API). API, which allows third-party developers to create custom applications for a particular platform, recently gaining popularity among web services. Computers Internet Blog says thet Facebook and Twitter also use them to enhance interaction with users outside of their sites.
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